QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.
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Can 'humanisation' reduce customer aggression?
As a direct response to increasing customer aggression, employee associations (unions) are implementing measures to keep frontline team members safe. One such tactic was an ‘under-name-badge’ message (“I’m someone’s daughter”, “I’m someone’s dad”). Concerningly, there is a dearth of research into the effect of such messaging.Does alerting an aggressive customer to the fact the frontline team member is ‘someone’s daughter/son’ mitigate aggression? Alternatively, does alerting an aggressive customer to the fact the frontline team member is ‘a local/attends a local …
- Study level
- PhD, Master of Philosophy
- School
- School of Advertising, Marketing and Public Relations
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